You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.Tim Cook
We could build just about anything that you could dream of. But that's not the question. The thing that Beats provides us is a head start. They provide us with incredible people that don't grow on trees.Tim Cook
We see that in the top problems in the world between haves and have-nots, generally we find that the root cause is education.Tim Cook
You know, this iPhone, as a matter of fact, the engine in here is made in America. And not only are the engines in here made in America, but engines are made in America and are exported. The glass on this phone is made in Kentucky. And so we've been working for years on doing more and more in the United States.Tim Cook
We have never said that we're perfect. We've said that we seek that. But we sometimes fall short.Tim Cook
We don't really look at the stock, you know? Because for us, it's about the long term. And so we're very much focused on long-term shareholder value but not the short-term kind of stuff.Tim Cook
When we launch a product, we're already working on the next one. And possibly even the next, next one.Tim Cook
We didn't make the first mp3, smartphone, or tablet. But you can say we made the first modern mp3, smartphone, and tablet. And I think now we're making the first modern smartwatch.Tim Cook
It's when we start working together that the real healing takes place... it's when we start spilling our sweat, and not our blood.David Hume