We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.Tim Cook
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.Tim Cook
It's not what Apple and Beats are doing today. It's what we believe pairing the two together can produce for the future.Tim Cook
We shouldn't all be fixated just on what's not available. We should take a step back and look at the total that's available, because there's a mountain of information about us.Tim Cook
National security always matters, obviously. But the reality is that if you have an open door in your software for the good guys, the bad guys get in there, too.Tim Cook
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.Tim Cook
Think about what you're passionate about. I did not learn something early enough: if I could go back, I'd tell the younger me that there's a big difference between loving to work and loving the work.Tim Cook
I think each person, if you're a CEO, the most important thing is to have - to me, is to pick people around you that aren't like you, that complement you. Because you want to build a puzzle; you don't want to stack Chiclets up and have everyone be the same. And so I believe in diversity with a capital D.Tim Cook
I think that some people will never buy a computer because I think now we're at the point where the iPad does what some people want to do with their PCs.Tim Cook
