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Tim Cook

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Tim Cook Quotes | Quoterism

Tim Cook

(1960–) · American Apple Chief Executive Officer

Timothy Donald Cook has been Apple's CEO since 2011, succeeding Steve Jobs. He's known for transforming Apple into a stable and successful company, while maintaining its reputation for innovation. Cook has overseen the launch of successful products like the Apple Watch and Apple TV+, and services like Apple Pay and Apple Music.

We have never said that we're perfect. We've said that we seek that. But we sometimes fall short.
We don't really look at the stock, you know? Because for us, it's about the long term. And so we're very much focused on long-term shareholder value but not the short-term kind of stuff.
If you look at iPod, iPod wasn't viewed as a success, but today it's viewed as an overnight success. The iPhone was the same way. People were writing about there's no physical keyboard. Obviously nobody would want it.
When we launch a product, we're already working on the next one. And possibly even the next, next one.
In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
The way we look at manufacturing is this: the U.S.'s strategy should be to skate where the puck is going, not where it is.
We didn't make the first mp3, smartphone, or tablet. But you can say we made the first modern mp3, smartphone, and tablet. And I think now we're making the first modern smartwatch.
I love museums but I don't want to live in one.
This is Steve's company. This is still Steve's company. It was born that way; it's still that way. And so his spirit, I think, will always be the DNA of this company.
People like things they can do now, not just think about.