That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'Tim Cook
You have to find the intersection of doing something you're passionate about and that, at the same time, is in the service of other people. I would argue if you don't find that intersection, you're not going to be very happy.Tim Cook
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.Tim Cook
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.Tim Cook
A purpose, an intention, a design, strikes everywhere even the careless, the most stupid thinker.David Hume
