I think of a traditional CEO as being divorced from customers. A lot of consumer company CEOs - they're not really interacting with consumers.Tim Cook
You don't have to choose between doing good and doing well. It's a false choice, today more than ever.Tim Cook
At one point in time, you had to choose, 'Do you want to do consumer or enterprise?' But the reality today is a bit different: Enterprises are a collection of consumers.Tim Cook
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.Tim Cook
I learned that focus is key. Not just in your running a company, but in your personal life as well.Tim Cook
You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.Tim Cook
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.Tim Cook