I think each person, if you're a CEO, the most important thing is to have - to me, is to pick people around you that aren't like you, that complement you. Because you want to build a puzzle; you don't want to stack Chiclets up and have everyone be the same. And so I believe in diversity with a capital D.Tim Cook
It turns out that people - in every country in the world, there's a segment of buyer that wants the best product and the best experience. And that's what we're about providing.Tim Cook
I think of a traditional CEO as being divorced from customers. A lot of consumer company CEOs - they're not really interacting with consumers.Tim Cook
We are constantly auditing our supply chain. Making sure that safety standards are - are, you know, are the highest. We're making sure that working conditions are the highest.Tim Cook
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.Tim Cook
We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product.Tim Cook
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.Tim Cook
Our values are that we do think that people have a right to privacy. And that our customers are not our products.Tim Cook
The way we look at manufacturing is this: the U.S.'s strategy should be to skate where the puck is going, not where it is.Tim Cook
