understanding Quotes

My view on working with any government in the world is that there are things that you will agree upon and things that you will not. And you don't want to let the things you don't mean that you don't have any interface.

We typically don't talk about something until we are about to ship. Not just for AI, but for anything: the comparison is generally what we are shipping compared to what someone else is talking about that is going to happen sometime in the future. A lot of people sell futures, I guess, is the way to think about it.

From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.

I don't really think anything Microsoft does puts pressure on Apple.

I see the Mac being a key part of Apple for the long term, and I see growth in the Mac for the long term.

I think two people with strong points of view can appreciate each other even more.

Augmented reality will take some time to get right, but I do think that it's profound.

There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.

I think of a traditional CEO as being divorced from customers. A lot of consumer company CEOs - they're not really interacting with consumers.

To read without reflecting is like eating without digesting.