purpose Quotes

I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it's Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area.

There's no point in starting a business unless you're going to make a dramatic difference to other people's lives. So if you've got an idea that's gonna make a big difference to other people's lives, then just get on and do it.

I think, because I started Virgin when I was a teenager, it has become a part of me, like my family, and I am motivated by ambition for it, almost as if it were a child.

We are going to transform Britain's rail system from the worst in the world to the best. If you can do a few things like that, when the body gives out, you can say you've lived a good life.

Material things are delightful, but they're not important.

We humans are an extremely important manifestation of the replication bomb, because it is through us - through our brains, our symbolic culture and our technology - that the explosion may proceed to the next stage and reverberate through deep space.

Science - or the products of science like technology - is just a way of achieving something real, something that happens, something that works.

Don't kid yourself that you're going to live again after you're dead; you're not. Make the most of the one life you've got. Live it to the full.

The world is well supplied with spiders whose male ancestors died after mating. The world is bereft of spiders whose would-be ancestors never mated in the first place.

You can't even begin to understand biology, you can't understand life, unless you understand what it's all there for, how it arose - and that means evolution.