purpose Quotes

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.

It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.

Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.

Things don't have to change the world to be important.

And no, we don't know where it will lead. We just know there's something much bigger than any of us here.

Disneyland is a work of love. We didn't go into Disneyland just with the idea of making money.

Mickey Mouse is, to me, a symbol of independence. He was a means to an end.

I find my greatest pleasure, and so my reward, in the work that precedes what the world calls success.

You reach a point where you don't work for money.