Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best.Tim Cook
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.Tim Cook
The right focus for the U.S. is on advanced manufacturing - something that requires innovation.Tim Cook
What all of us have to do is to make sure we are using AI in a way that is for the benefit of humanity, not to the detriment of humanity.Tim Cook
When you're an engineer, you want to analyze things a lot. But if you believe that the most important data points are people, then you have to make conclusions in relatively short order. Because you want to push the people who are doing great. And you want to either develop the people who are not or, in a worst case, they need to be somewhere else.Tim Cook
Market in India is big enough for several brands. For us, it's about innovation, making best product, and making the ecosystem better and better. If we do that well, then more people will switch from Android to iOS.Tim Cook
The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is great for people, or otherwise, we wouldn't we doing it. If we were not proud of the product, we wouldn't be doing it.Tim Cook
It's not what Apple and Beats are doing today. It's what we believe pairing the two together can produce for the future.Tim Cook
