growth Quotes

Frankly, I think that the news industry is critically important because it points out things and surfaces truths that can often be uncomfortable. I think that that's working, and the spotlight has been pointed on things that we have a responsibility to do better, and I accept that.

On engagement, we're already seeing that mobile users are more likely to be daily active users than desktop users. They're more likely to use Facebook six or seven days of the week.

When we were a smaller company, Facebook login was widely adopted, and the growth rate for it has been quite quick. But in order to get to the next level and become more ubiquitous, it needs to be trusted even more.

If we're trying to build a world-class News Feed and a world-class messaging product and a world-class search product and a world-class ad system, and invent virtual reality and build drones, I can't write every line of code. I can't write any lines of code.

All of my friends who have younger siblings who are going to college or high school - my number one piece of advice is: You should learn how to program.

Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.

It wasn't until we got our first office in Palo Alto where things became more like a company. We never went into this wanting to build a company.

This is a perverse thing, personally, but I would rather be in the cycle where people are underestimating us. It gives us latitude to go out and make big bets that excite and amaze people.

We're very focused on making News Feed really good, making our photos experience really good, making messaging really good, and creating great location apps. That's the nature of a platform business of our scale. Most companies that are relevant to us will have some overlaps in some competitive way.

The biggest mistake we made as a company was betting too much on HTML5.