It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And so, you know, the hardest decisions we made are all the things not to work on, frankly.Tim Cook
Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best.Tim Cook
We generally acquire a company every three to four weeks on average. And so it's a rare month that there's not a company being bought. We typically buy for technology and really great people.Tim Cook
The right focus for the U.S. is on advanced manufacturing - something that requires innovation.Tim Cook
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.Tim Cook
When you're an engineer, you want to analyze things a lot. But if you believe that the most important data points are people, then you have to make conclusions in relatively short order. Because you want to push the people who are doing great. And you want to either develop the people who are not or, in a worst case, they need to be somewhere else.Tim Cook
From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.Tim Cook
