determination Quotes

I've always wanted to own and control the primary technology in everything we do.

We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.

There's a way to do it better - find it.

There is no substitute for hard work.

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

The way to get started is to quit talking and begin doing.

Many of lifes failures are people who did not realize how close they were to success when they gave up.

And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.

The three great essentials to achieve anything worth while are: Hard work, Stick-to-itiveness, and Common sense.

What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.