When Apple looks at what categories to enter, we ask these kinds of questions: What are the primary technologies behind this? What do we bring? Can we make a significant contribution to society with this? If we can't, and if we can't own the key technologies, we don't do it.Tim Cook
The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is great for people, or otherwise, we wouldn't we doing it. If we were not proud of the product, we wouldn't be doing it.Tim Cook
National security always matters, obviously. But the reality is that if you have an open door in your software for the good guys, the bad guys get in there, too.Tim Cook
While infusing technology with humanity, we are trying to make sure it's used for good and also trying to foresee some of the ways it can be used in a bad way and eliminate those.Tim Cook
I think it's smart for the United States to have some kind of tax revenue for international earnings - if that tax were reasonable.Tim Cook
The way we look at manufacturing is this: the U.S.'s strategy should be to skate where the puck is going, not where it is.Tim Cook
It is not what a lawyer tells me I may do; but what humanity, reason, and justice tell me I ought to do.Edmund Burke
Certainly, in taking revenge, a man is but even with his enemy, but in passing it over, he is superior; for it is a prince's part to pardon.Francis Bacon
