All you have in business is your reputation - so it's very important that you keep your word.Richard Branson
It's rare for a startup to make money immediately, so you need to make sure that you have enough saved or that you have another income stream that can support you.Richard Branson
The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.Richard Branson
A complaint is a chance to turn a customer into a lifelong friend. I say that seriously, not as some press release baloney.Richard Branson
When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.Richard Branson
We've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to have survived it.Richard Branson
I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.Richard Branson
More businesses should be following Apple's stance in encouraging more investment in sustainability.Richard Branson
I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it's Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area.Richard Branson